Revenue Intelligence
Understand what drives your hotel’s room revenue.
Staycore connects occupancy, average daily rate (ADR), and revenue per available room (RevPAR) with the reservations and pricing decisions behind them. Use the revenue view to investigate changes, review demand guidance, and decide what your team should do next.
Read the numbers together
A fuller hotel can still earn less.
Occupancy and ADR
Occupancy shows the proportion of available room nights sold. ADR divides room revenue by sold room nights. Review both before concluding that a discount worked: more bookings can coincide with a lower average selling price.
RevPAR and commercial context
RevPAR divides room revenue by available room nights, bringing rate and occupancy together. It measures room revenue, not profit. Channel commissions, operating costs, and payment collection still need separate review. See the revenue metrics guide.
Start with reliable booking and rate data.
Prepare room types, rate plans, dated prices, and reservation records. Confirm how room blocks and group holds affect availability. Compare the same property and reporting period so a change in inventory is not mistaken for a change in demand.
- Review performance. Look at occupancy, room revenue, and booking-source mix, then investigate the underlying reservations and rates.
- Consider demand guidance. Where enabled, Revenue Brain provides revenue forecasts and pricing guidance. Treat forecasts as decision support and review the assumptions before acting.
- Approve a response. Decide whether to adjust a rate, review a block, or investigate a booking-source change. Agree who can authorize the action and record the decision.
The rate plans and inventory documentation explains the pricing and availability inputs.
Illustrative calculation
Compare two nights before changing prices.
Assume 20 rooms are available on each night. These figures are a teaching example, not customer results.
- Night A: 12 rooms sold at ₦50,000
- Room revenue: ₦600,000. Occupancy: 60%. ADR: ₦50,000. RevPAR: ₦30,000.
- Night B: 15 rooms sold at ₦38,000
- Room revenue: ₦570,000. Occupancy: 75%. ADR: ₦38,000. RevPAR: ₦28,500.
Night B fills more rooms but earns ₦30,000 less room revenue. Investigate the discount, room mix, and source of bookings before repeating the offer. Neither night’s figures establish profit.
Set the authority to change prices.
Begin with visibility and recommendations. Staycore’s automation model supports human approvals and controlled execution within defined policies; higher autonomy needs explicit thresholds and stable data. A revenue recommendation is not blanket permission to alter rates. Review rules, approvals, and autonomy with the person responsible for pricing.
Confirm property and portfolio scope.
Portfolio Intelligence requires multi-property enablement. Staff memberships remain property-specific, and not every report is portfolio-wide. During a demo, confirm which views your account includes and which managers may see them. Read the Revenue Brain and portfolio management guides for scope.
Test a revenue decision in your demo.
Bring an example room type, rate plan, and reporting period. Ask to trace a metric to its inputs, review a forecast where enabled, and demonstrate who can approve a pricing action.